Social Media Marketing: You’re Doing It Wrong…
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world?
Nearly every company will face some kind of crisis or unfavorable event. We hear about ways that companies handle bad situations all the time – mostly via social media.
One of the most recent happenings that was discussed heavily on social media is the NASCAR Nationwide race and the awful crash that happened at the end of the race. During the last lap of the Nationwide 300 at the Daytona Speedway on February 23rd, a wreck happened on the track and large pieces of debris from the cars affected flew into the stands and injured at least 30 people, some critically.
At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said. “To me a business is a good vehicle for getting stuff done.”
Personal communication technologies such as smartphones are playing a huge role in the end of mass communications. They are often worn on the body. They are highly individualized and they are regarded as extensions of the self. They make us individually addressable, regardless of where we are. Putting this into context, a mobile phone today is in the possession of the average user for 5,840 hours per year. That compares to the 2,920 hours the average user in developed markets spends in front of a PC and the average 1,865 hours spent watching television.