LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. Both those who are seeking jobs and those who are looking to hire new employees can take advantage of LinkedIn. The network has grown exponentially in the past few years, and now has millions of users and can compete with the other social media giants like Facebook and Twitter.
Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool.
Influence is not: The number of friends or followers you have, the number of retweets or replies, likes and comments you receive. It is not the number of posts you write, nor the number of blogs and subscribers you’ve gathered. It is not your page rank number. It is not the number of Stumbles, or your job title. It is not the number of books you’ve read or written, and it is definitely not the your Klout Score.
What is LinkedIn? It is a social media platform used for professional networking. It is also currently the largest professional networking community in existence, with more than 100 million users in more than 200 countries worldwide.