We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world?
At the age of 28, Mark Zuckerberg is the world’s 29-richest person and his company Facebook has over one billion users worldwide, only eight years after it was set up. Yet Zuckerberg “never wanted to run a company,” he said. “To me a business is a good vehicle for getting stuff done.”
Social media has changed the world forever. In just 140 characters or an update to your Facebook status, you have the potential to connect with a complete stranger in the same town or across the globe.
There is a fear, in Advertising, that crowdsourcing will eliminate or decrease the need for some services. Why? Embrace it. In the past year I have worked on a dozen campaigns that have incorporated elements of crowd-sourcing. They have consistently doubled or tripled the ROI of a conventional campaign. Make something a strength before it becomes a weakness. Turn heads before they turn to something else.