Leverage the Difference Between Online Influence and Popularity to Your Advantage

Altimeter Group just released “The Rise of Digital Influence, A How-To Guide for Businesses to Spark Desirable Effects and Outcomes Through Social Media Influence.” This report by Principal Analyst Brian Solis caught my attention because of my focus on spotlighting the differences between online influence and online popularity. As my blog readers know, I always argue that popularity is not influence and vice versa.