All of us in the business world get stuck sometimes. Running a small business and being innovative in everyday workings of that business can sometimes be draining. We are not always on our…
Have you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Utilizing observations, experiences, facts and emotions, while examining their…
Life is full of challenges and sometimes we can lose perspective (and enthusiasm). A lack of belief in ourselves and what we can accomplish can stand in the way of long-term success. Instead of shying away from our potential, we have to embrace it. All of us have the ability to tap our own knowledge and resources to develop ideas that lead to innovative improvements to everyday life. All you need is a little faith and the right set of tools.
We talk a lot about what it means to be influential and often focus on the scientific and business aspects of influence as they apply to the internet and social media. But at this time of year we need to take some time to put that logical reasoning aside, look at who influences us personally, and think about what that means for us in the coming year.
Personal communication technologies such as smartphones are playing a huge role in the end of mass communications. They are often worn on the body. They are highly individualized and they are regarded as extensions of the self. They make us individually addressable, regardless of where we are. Putting this into context, a mobile phone today is in the possession of the average user for 5,840 hours per year. That compares to the 2,920 hours the average user in developed markets spends in front of a PC and the average 1,865 hours spent watching television.
Companies engaged in brand marketing use Tickr to filter social media mentions in real time and display results in sync with their performance metrics. Case studies show that PepsiCo Gatorade uses Tickr to identify key online influences while Global Financial Services uses it to see the impact of real-word news. Banks of computer screens may have information from other platforms, but often the one displaying the Tickr information is the one that receives attention first.
Looking at a message and trying to achieve the same communication in each object or screen is increasingly myopic. Context is critical because more and more our attention is split between distinct activities in more than one device. It’s about in which object the message is viewed and its timing, because we have different mindsets in different moments. Object goes back to understanding culture, because throughout history the objects we choose have always defined us, while timing relates to utilizing our constantly evolving understanding of the workings of the human brain. In traditional marketing, the belief was that the human brain is only capable of processing so much data and can be overwhelmed when too much information is thrown at it.