Stuck on What to Write/Post/Share?
Let’s face it, whether you are a business or just a casual user of social media or a blogger, sometimes coming up with original content can be downright difficult. Lacking inspiration and not…
The Best Cloud Computing Apps
Cloud computing has transformed the way we do everything. From business to pleasure, the ‘anytime, anywhere’ availability of these apps makes sharing, collaborating and staying on top of things simple, providing everyone with the sophisticated technology that used to be beyond the reach of the Ordinary Joe.
Should a New Year Equal A New Internet Marketing Strategy?
A new year should be the beginning of a fresh start, a new perspective, the implementation of new ideas…right?
Not necessarily! Many of us who run businesses tend to see the New Year as a great opportunity for change and growth. While this can be a great thing, it’s a good idea to really take stock of the changes you plan to make and have a firm reason for them. In other words, don’t change just for the sake of change. It’s important to take time and understand which marketing strategies that you used in the previous year were successful, which were not, and why. You can save marketing time and advertising budget by re-using ideas from campaigns that were successful.
Why absence management matters – and how HR software can help
The Cost of Employee Absences A 2011 survey of absence by the CBI calculated that non-attendance at work costs the UK economy £17bn annually. While that figure is impressive, one more relevant to…
Holiday Marketing Tips for Small Businesses
It’s official – the holiday season is upon us. Thanksgiving has just passed and now we are moving on to the season in which dollar signs flash in the eyes of many business owners. Most of the focus of the season goes to the big-box retailers, who manage to sell flat screen TVs for $10, or so it seems. Each week of sales and advertisement is designed to be bigger and better than the week before.
How to Utilize Technology to Become a People Person
Sometimes working on getting more face to face time in is easily done. Instead of emailing or texting a co-worker, get up from your desk and go chat with them about what is happening in the office. Make a point to get together with a friend for lunch and request that it be a cell-phone free date. In a small business environment, having a face to face meeting with your employees to chat about what is going on that day, week, or even month can help to facilitate great conversation. Instead of being short and to the point, like an email or text message would be, this gives employees an opportunity to share and discuss ideas organically.
Strategic Marketing of Managing Expectations
Let’s try to apply this wisdom to Product Marketing and Marketing Strategy. For example, your company expects a product to generate specific and positive cash flow over a period of its life, and your customers expect the product to reliably perform functions you have promised them in your marketing communications.
