Stuck on What to Write/Post/Share?
Let’s face it, whether you are a business or just a casual user of social media or a blogger, sometimes coming up with original content can be downright difficult. Lacking inspiration and not…
LinkedIn: Now Multi-Media
LinkedIn is now arguably one of the most important social networks to be a part of, particularly if you are a part of the professional world. LinkedIn allows professionals from all over the world and nearly every industry to connect. Both those who are seeking jobs and those who are looking to hire new employees can take advantage of LinkedIn. The network has grown exponentially in the past few years, and now has millions of users and can compete with the other social media giants like Facebook and Twitter.
How to Use Social Media for Marketing Research
Social media has had a massive impact on marketing and the way that consumers view businesses. While many businesses are taking part in social media marketing, many fail to see the market research potential that the platform offers as well. These tips and tricks offer simple, easy to implement ways to turn social media into a powerful marketing research tool.
What Can a CRM Do for Your Small Business?
Some of the first killer applications for personal computers were electronic address books that replaced the Rolodex. They were simply contact management systems, electronic databases that made it easier to keep all of your contacts up to date. In the era before office networks, laptops, smart phones and the World Wide Web, many businesses would print out contact lists and share them with employees.
Social Media: The True Impact
We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Ten years ago, could you ever have imagined what social media is, let alone how it has changed our world?
How to Listen via Social Media and How it Can Help Your Business
While so many companies, large and small, are turning to social media as a primary marketing tool, are they really listening to what their customers have to say on the networks?
“Listening” via social media is an interesting concept. Since social media is a real-time medium for interaction, quick responses are necessary in order to make your followers/customers feel like you are hearing what they have to say. Many companies use canned responses (much like that oh-so-annoying automated phone system) to reply to customer inquiries. It’s so important for your customers to feel like a real person is on the other end of the computer and is taking their question, complaint, or suggestion seriously.
