Influence Met Transparency with @Kred

 

Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, “Klout has a competitor”. But the fact remains, Kred is not a Klout competitor nor a copycat.

PeopleBrowsr is a high-tech social analytics company with a passion for marketing. Founded in 2007, they providing data mining, analytics, and brand engagement.  PeopleBrowsr is a global industry leader in the social media revolution and offers many Social Media engagement services and tools to global brands, advertising and PR agencies.
 
The PeopleBrowsr Playground is known as one of the top Social Media engagement tools on the market today. They distinguish themselves from other influential tools with fact that they are not a marketing agency and they do not offer any services with relations to perks programs; not now and not in the future.
 
Recently, I had the great pleasure of attending the launch presentation of Kred via Ustream.
 
What is Kred?
The simplest way to describe Kred is Transparency, Relevancy & Community.
 
Kred is measurable Influence with 2 metrics:
 
Influence: Ability to drive action: reply, retweet (RT) & new
follows.
Outreach: You’re rewarded through your generosity and interaction with others.
 
 
Influence is on a scale from 1 – 1000 and measures how you inspire others to drive action. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio.
 
Outreach is infinitely increasing which measures your generosity. Generosity represents how other users inspire you to interact and engage across Social Media platforms. Metrics include: retweets, @Replies, Likes, +1, Shares, new follows, list follows, connections, and follow ratio.
As mentioned before, outreach levels increase infinitely and don’t level down.
 
Kred will not give you a score. Simply, Kred  doesn’t score people. Kred  produce two numeric elements that will help analytics to identify your level of action-ability and generosity.
 
We all have influence – Community Influence
Kred offers their users a step even further. Kred identifies communities within the greater networks. Communities are determined based on your bio, filters of lists, follow lists, and your shared content. For the best results it is recommended to update your bio with your most current career information.
 
 
You are able to narrow down your Kred  by each of the communities that you represent in Social Media. The insight gives you a deeper look into how you perform in your communities. Kred offers you recommendations on how to improve your engagement level, and with whom you can possible engage to increase your level of influence and outreach. Example of Top Community Members:

There is no influence without transparency

One of the most outstanding features of Kred  is the TRANSPARENCY factor offered to users.

It needs to be said that Kred is the only fully transparent measurement system offered on the market. Throughout your Activity Statement you are able to view records of every interaction, giving you a full view of your social presence. You are able to view every post you create and the corresponding points earned.

 
Kred offers you a view of your Friends Activity Statement, their influence and the action your friends took to increase their Kred. These are powerful, yet unique tools and features that help you build your own recognition across Social Media. Transparency allows you to see and compare your Kred with Klout Scores and PeerIndex Factor as well.

 

Kred takes into account your offline influence
Kred takes you a step ahead of others and takes your offline Kred influence to combine with your online Kred . You are now able to build stronger recognition and credibility.  
 
Yes, you read that correctly. Kred has integrated another powerful and yet unique feature for building your influence and recognition. Through your Kred  profile you can submit your real-world honors and achievements. Once submitted the achievements & honors will be verified and points will be assign to your Kred  profile.
 
 
Kred is all about Privacy  
Kred is for the privacy of their users. Once registered with Kred , you have will have the option to set your profile as Public, Private, Anonymous or even Invisible, if you don’t wish to display your profile online.

Kred  will help you increase your outreach
With outreach meters, you are able to track your outreach level and have the opportunity to learn how to increase your Kred . You don’t need to look for tricks across the web, and Kred  is transparent even when it comes to increasing your Kred. Kred will suggest fresh content to help you discover your top influencers by community and consistently improve your Kred. Your scores will improve with other measuring tools as well.   

Share your Kred  with Kredentials
You can share your Kred profile with Kredentials, which is your official Kred Profile summary. This gives your audience a quick look at your Kred, community, most used hashtags, links, mentions and a quick overview of your influence and outreach. You can share your Kred on your blog, website, Facebook, Twitter, G+, LinkedIn via links, widgets or even export the chart.

Kred  Analytic for Analytic nerds like Me

If you like analyzing data and would like a deeper look into your details, Kred  offers your analytical details of Kred  over Time, Post Time, Word Cloud, Follower Growth & Post effect, all in the forms of graphs, numbers and clouds.
 
Kred API
Kred  is a stand alone platform and as well fully integrated with PeopleBrowsr Playground or through Kred API.
 
Kred  is not a judge and was not born to judge people based on Kred. Kred  is not scoring us. Kred  will not make us feel special one day and miserable the next. You have control of your it yourself. Kred  shows us that everyone has influence in their own unique areas of expertise.  Kred  is helping us to grow our community and to become more social. Kred  is influence with transparency.
 
You can request yours by visiting the Kred website.
 
Imgies are property of PeopleBrowsr
 

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Hello Jure, Inspired by this and by Kred, despite still awaiting my invite, I am writing my Kred post today! Let's hope we're promoting the real thing this time, I've got a good feeling about Kred and from what I've seen so far I'm very impressed. Thanks for your great comments on my blog and for the link to here, it's good to be part of the social media community with people like you in it! Here's to keeping it real! All the very best, Peter, aka MarketingM8      

Wow...just joined Kred because of your review and I need a working group to figure it all out. I hope you'll share any future posts on how you're using it. If you add @GrowMap to a tweet with the URL I'll share it with other influencers with whom I collaborate. 

Jure,  You certainly connected the rest of the dots for me via your post above! Was wondering what methodology was going to be utilized by Kred to integrate offline influence...now I get it and thanks!   My question for you and/or your community is: Where do you foresee Kred revenue being driven from short/long term? Have a blessed rest of the week!

That is a good review Thanks Jure you just introduced me to Kred Sounds like something I will like much better than Klout

Wow, this is so indepth! I'll need to read it a couple of times! Thanks for sharing this with me Jure. Your wisdom helps me grow!

This a great review, Jure! I feel like I already understand and am ready to dive in. Looking forward to using it! :) Anni

Great explanation Jure

Jure, Wow - brilliant post - thanks for sharing such detailed insight and info about Kred.  A chat hosted by you with them would be fantastic:) Kelly

Jure, aloha.  WOW!  What a terrific review, Jure; I absolutely loved it.  You explained everything so clearly.  After I hit submit, I am going over to Kred to get started.   Thanks so much, my friend.  Best wishes for a fantastic week ahead.  Until next time, aloha.  Janet

Looks interesting, but with a price tag of $149/month, I won't be able to spend any time digging any deeper than what I've read here. Thanks for the analysis, Jure.

Hi Collin, Thank you for your comment. My apology is should include this info in post. Kred is free for users. Kred is stand alone application and can be accessed on kred.ly. As well Kred in integrated in PeopleBrowsr Playground which is fee based social media application. Hope this help. Jure

You are very kind to honor us with such a complete preview.  Keep us posted on your thoughts!

Shawn Hi, is my pleasure and thank you and Andrew for being so great during and after my inquiry. As I said Kred is all about transparency. And we all know much is going on in Social Media right now, special when it comes to changing the landscape of it. I think Kred is bring fresh start and offers great deal of transparency and improvements for engagement. Jure

Thank you Jure! Your detailed explanation is very helpful.  How would I, representing an agency, use Kred to manage a client's consumer-facing social presence [not a person but an association brand presence] -  [they're an industry trade association with many known brands, sub brands and not so known b2b members] - How do you see Kred useful here - where the currently the SNS presence is an association sub-brand, NOT a person.  Thanks!

Lee, I will give have all details on your question very shortly. Jure

Lee, Kred & PeopleBrowsr team is offering crafted communities for clients like yours. Is to my knowledge that Kred team would work with you to research the trade association, the industry in general, their competitors etc and build a community that represents the trade association and look for opportunities for outreach. Then, by looking at the Kred for this community, there would be a live and dynamic view of those people worth engaging with in the community, and it would highlight to the association (your client) who they might wish to talk to, and also identify those people in a competitor group that should be in theirs. With Kred, it is not just about a rank for a person, as with Kred communities, you can look at a group of people or an industry association. Kred is integrated with Playground (PeopleBrowsr) platform so that every element of the SNS can be monitored (gender, location, community, sentiment AND influence via Kred). I hope this helps you a bit with your question. Thank you for stoping by and asking the question. Jure

Wow, what a thorough review! Somewhat over my (feeble) head, but excellent and quite interesting!

Thank you Bruce! Hope you will enjoy your journey with Kred. Jure

Hello Jure,
Inspired by this and by Kred, despite still awaiting my invite, I am writing my Kred post today!
Let's hope we're promoting the real thing this time, I've got a good feeling about Kred and from what I've seen so far I'm very impressed.
Thanks for your great comments on my blog and for the link to here, it's good to be part of the social media community with people like you in it! Here's to keeping it real!
All the very best, Peter, aka MarketingM8

Wow...just joined Kred because of your review and I need a working group to figure it all out. I hope you'll share any future posts on how you're using it. If you add @GrowMap to a tweet with the URL I'll share it with other influencers with whom I collaborate. 

Jure, 
You certainly connected the rest of the dots for me via your post above! Was wondering what methodology was going to be utilized by Kred to integrate offline influence...now I get it and thanks!  
My question for you and/or your community is: Where do you foresee Kred revenue being driven from short/long term?
Have a blessed rest of the week!

That is a good review Thanks Jure you just introduced me to Kred
Sounds like something I will like much better than Klout

Wow, this is so indepth! I'll need to read it a couple of times! Thanks for sharing this with me Jure. Your wisdom helps me grow!

This a great review, Jure! I feel like I already understand and am ready to dive in. Looking forward to using it!
:) Anni

Great explanation Jure

Jure,
Wow - brilliant post - thanks for sharing such detailed insight and info about Kred. 
A chat hosted by you with them would be fantastic:)
Kelly

Jure, aloha.  WOW!  What a terrific review, Jure; I absolutely loved it.  You explained everything so clearly.  After I hit submit, I am going over to Kred to get started.

Thanks so much, my friend.  Best wishes for a fantastic week ahead.  Until next time, aloha.  Janet

Looks interesting, but with a price tag of $149/month, I won't be able to spend any time digging any deeper than what I've read here. Thanks for the analysis, Jure.

Hi Collin,

Thank you for your comment. My apology is should include this info in post. Kred is free for users. Kred is stand alone application and can be accessed on kred.ly. As well Kred in integrated in PeopleBrowsr Playground which is fee based social media application.

Hope this help.

Jure

You are very kind to honor us with such a complete preview.  Keep us posted on your thoughts!

Shawn Hi,

is my pleasure and thank you and Andrew for being so great during and after my inquiry. As I said Kred is all about transparency. And we all know much is going on in Social Media right now, special when it comes to changing the landscape of it. I think Kred is bring fresh start and offers great deal of transparency and improvements for engagement.

Jure

Thank you Jure! Your detailed explanation is very helpful. 
How would I, representing an agency, use Kred to manage a client's consumer-facing social presence [not a person but an association brand presence] -  [they're an industry trade association with many known brands, sub brands and not so known b2b members] - How do you see Kred useful here - where the currently the SNS presence is an association sub-brand, NOT a person.  Thanks!

Lee, I will give have all details on your question very shortly. Jure

Lee,

Kred & PeopleBrowsr team is offering crafted communities for clients like yours. Is to my knowledge that Kred team would work with you to research the trade association, the industry in general, their competitors etc and build a community that represents the trade association and look for opportunities for outreach. Then, by looking at the Kred for this community, there would be a live and dynamic view of those people worth engaging with in the community, and it would highlight to the association (your client) who they might wish to talk to, and also identify those people in a competitor group that should be in theirs. With Kred, it is not just about a rank for a person, as with Kred communities, you can look at a group of people or an industry association. Kred is integrated with Playground (PeopleBrowsr) platform so that every element of the SNS can be monitored (gender, location, community, sentiment AND influence via Kred).
I hope this helps you a bit with your question. Thank you for stoping by and asking the question.

Jure

Wow, what a thorough review! Somewhat over my (feeble) head, but excellent and quite interesting!

Thank you Bruce! Hope you will enjoy your journey with Kred.

Jure

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